Free download ebook for pc The Naked Brain: How

Consider a world in which <br /><br />• Marketers use brain scans to determine consumer interest in a product<br /><br />• Politicians use brain-image-based profiles to target voters <br /><br />• A test could determine your suitability for a job or to whom you will be romantically attracted<br /><br />Far from science fiction, this “neurosociety”—a society in which brain science influences every aspect of daily life—is already here.<br /><br />Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom. <br /><br />Despite the potential benefits, there’s obvious peril in the promise. Richard Restak expl